SUSTAINABILITY AT WEIRD FISH

THE ONLY WAY IS ETHICS

We don’t claim to be a 100% sustainable brand from top to tail yet - but we do believe there’s a better way of doing things. An approach that will have benefits for everyone – for us, for you, for our customers, partners and their employees, for our products and all our futures. But rather than go on and on about CSR, ethical trading policies and ‘green’ sustainability strategies… we just want to tell you about how we are doing things we think are a little better.

BETTER FOR OUR PRODUCTS

Being ‘Famous For Fabrics’ means we constantly search for interesting, innovative and different materials that look and feel fabulous. We now want to become ‘Famous for Sustainable Fabrics’. With sustainability driving advances in textiles and fibres, we’ve been hard at work over the last two years introducing an increasing number of sustainable fabrics to or range – some made from some very unlikely ingredients – not weird…just different.

fabric icons-mob-09.png

What can we do with just bamboo? This fast-growing, replenishable grass doesn’t require pesticides, is it cut not uprooted so it’s kinder to soil and biodegradable. Its fibres can be spun and woven into a super soft fabric that’s kind to skin, has UV protection, moisture management & thermal control properties.

READ MORE
fabric icons-mob-10.png

Natural, renewable & biodegradable. Organic cotton farming avoids chemicals pesticides or fertilisers so it is better for the soil and limits ground water pollution. It uses 80% rainwater and creates 94% less greenhouse gasses than conventional cotton production.

READ MORE
fabric icons-mob-11.png

There is a reason this material has been around for so many years, loved by the Egyptians for its antimicrobial properties, it is one of the world’s strongest natural fibre so it lasts longer, plus being made from the incredibly versatile flax plant, nothing goes to waste.

READ MORE
fabric icons-mob-12.png

Super comfy, beautifully cool to wear and biodegradable, Tencel fabrics are made from wood pulp from fast growing trees. The process that goes into making this more sustainable fabric has won Tencel a European Award for the Environment.

READ MORE
jan 2021 eco refresh 2-15.png

EcoMacTM


Our signature slow spun, cotton rich Macaroni™ fabric just got greener. The new eco recipe is a mix of organic cotton, recycled polyester and natural viscose, It’s all part of our leap towards a more sustainable future.

READ MORE
eco bags.jpg

BETTER FOR OUR STORES AND THE COMMUNITY


It’s not just our factories and fabrics where we can see a better way of doing things. We’ve almost totally phased out plastic carrier bags in store, by switching to an alternative made from grass. We are the first company in the UK to use these amazing bags, which are compostable, chemical free, use a fraction of water, and save up to 75% of Co2 emissions in production, compared to paper bags. What a find! Customers can also now purchase our branded reusable, organic cotton canvas shopper at the till.

fabric image.jpg

We’re saving customer returns and end of line stock from landfill by donating to charity “Newlife” for disabled children, they process and distribute to their special fashion stores to raise money for the charity. We’re sending fabric offcuts, old trims and spare parts to fashion universities to recycle into garments for their projects.

adobestock_292330684.jpg

BETTER FOR OUR FACTORIES AND THEIR EMPLOYEES


We plan to move more and more products to Platinum Level Green factories who offset up to 90% of emissions through wind, solar and steam power. We have created a policy which sets out how our suppliers are to act and comply with our stance on ethical manufacturing and sustainability in all aspects of product development.

ADDITIONAL ACCREDITATION:


We are working with our factories to achieve the following targets:
• SA8000 Standard - Social Accountability • SEDEX - Responsible Supply Chain • OEKO-TEX • Certified To OE Blended Standard Organic Exchange • Global Organic Textile Standard • Certified Fairtrade • Ethical Trading Initiative • Better Cotton Initiative • Carbon Neutral Product

untitled-1-01.png

LEAP ONE

Phase out plastic bags, use sustainable materials.

untitled-1-02.png

LEAP TWO

Increase use of sustainable fabrics and accessories.

untitled-1-03.png

LEAP THREE

Move to platinum rated ethical manufacturers.

untitled-1-04.png

LEAP FOUR

Wider partnerships with like minded organisations.