THE FUTURE OF COTTON
Cotton is a natural, renewable and biodegradable fibre. Organic cotton farming avoids the use of chemical pesticides or fertilisers, so it is better for the soil and limits ground water pollution by using 80% rainwater instead of irrigated water used by other farming methods.
It doesn’t damage the soil and uses 88% less water than regular cotton and 62% less energy, so you can look and feel great knowing you’re doing good for the planet. We have made the switch on many of our best-selling lines, with plans to make even more of our garments with organic cotton in the future. Just another leap towards our aim of becoming more sustainable.
KIND TO THE EARTH
The use of chemical pesticides for fertilisers is banned in organic cotton farming, limiting water and soil pollution. Better soil means water is absorbed more easily, and 80% of the water used is straight from the sky in rainwater.
KIND TO SKIN
Because no chemicals are used in the farming of organic cotton, your skin isn’t exposed to toxins which could irritate it.
Cotton is a natural fibre which is renewable and biodegradable so when these clothes come to the end of their life, they won’t pollute the planet.
Due to the banning of chemicals organic cotton produces 94% less greenhouse gasses than conventional cotton farming.