BEHIND THE SCENES OF OUR SUMMER 2021 PHOTO SHOOT


We made a splash shooting our Summer 2021 campaigns, Navigating Summer and our eco-range Adventure Awaits along the great British coast earlier this year. Due to travel restrictions and a homage to our Cornish roots, we opted for a UK shoot in fun and seasonally appropriate places that matched our New Summer Collection.

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Our early Summer campaign, Adventure Awaits, featured a range of sustainable and colourful bamboo clothing for men and women. We shot our bamboo clothing range at Trebah Gardens in Cornwall. The botanical gardens were full of bright and colourful vegetation which matched the tropical prints featured across womenswear and vibrant colours in our men’s bamboo clothing.

The Weird Fish team managed to hunt down some bamboo to show off Adventure Awaits in all its glory.

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Yoga
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We always put our clothing through its paces and get our models wearing the weekend every day, doing all the things we know you love to do too, from yoga, hiking and running. You know our bamboo clothes are designed with you in mind and built to join you on all your adventures

Naomi, Stylist

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Navigating Summer, our high-season Summer clothing range is jam-packed with amazing fabrics with amazing fabrics including Linen and Tencel, perfect Summer style and new product ranges such as our first swimwear range full of tankinis, bikinis, swimsuits and swimming shorts!

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Behind the scenes

We shot at an amazing beach house with incredible coastal views. The weather wasn’t too kind to our our models,but they put on a brave face and didn’t stop smiling despite the freezing temperatures. Occasionally, the sun peeped out from behind the clouds to say hello,
when the sun came out it looked like we had just popped to the Greek island, Santorini with crystal clear skies and bright white walls.
Not only did we shoot at the beautiful beaches and beach house, but we also made a trip to a popular 1930s Art Deco Lido in Cornwall.

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Cocktails!

To treat ourselves after taking on the challenge of shooting a Summer range when the skies were grey, we had delicious pizza and cocktails – a great reward for our hard work.

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Check out the behind the scenes Pinterest board, give us a follow to stay up to date our styling and latest campaigns.