We don’t claim to be a 100% sustainable brand from top to tail yet - but we do believe there’s a better way of doing things. An approach that will have benefits for everyone – for us, for you, for our customers, partners and their employees, for our products and all our futures. But rather than go on and on about CSR, ethical trading policies and ‘green’ sustainability strategies… we just want to tell you about how we are doing things we think are a little better.
In 2019 we replaced our plastic carrier bags in stores with bags made from grass, the first company in the UK to use this eco alternative.
Our unique grass bags are compostable, chemical free and save up to 75% of CO2 emissions in production, what’s not to love!
So far we have used 750,000 grass bags, that is 750,000 less plastic bags in the world!
We’re saving our customer returns and end of line stock from landfill by donating to Newlife the Charity for Disabled Children. We work with Newlife to be environmentally sustainable, ensuring we’re playing our part to save the planet and helping a great cause whilst doing so. To read more about our partnership click the link.Read More
Looking after people and the planet is at the heart of what we do. We use sustainably sourced fabrics and ethical factories with environmentally friendly processes wherever we can. We source suppliers that share our values and ensure that high and ethical standards are met, including safe working conditions, fair pay and childcare. We are always striving to improve wherever possible and work hard to find the best and most sustainable suppliers, including some which are carbon neutral and utilise wind energy. To find out more about our suppliers and their accreditations please click the link.Factory Information
We’ve teamed up with Green Story so you know what wonderful things you’re doing to help the planet when you choose to buy an item of organic cotton clothing. You’ll now be able to see on each of our organic cotton products the environmental impact and benefit you’re making by choosing organic cotton clothing over regular cotton.Read More
No fur is used in any of our clothing, all fur style trims are synthetic and fully tested with the relevant required lab tests to ensure this.
Our clothing fabrics come with Oeko-Tex certification to guarantee dyes are not tested on animals.
We do currently have a small range of leather accessories we are phasing out
Our clothes are built to last season after season, year after year, we believe in using the best fabrics and quality designs that stand the test of time, so these clothes are with you for longer.