Our new range is not only about getting outside and embracing what the world has to offer, but about going off the beaten path, doing things differently, and swimming against the shoal.
We took our new range to beautiful British Columbia, Canada, to test it out in the mountains, forests and rugged beaches of this stunning part of the world. We snaked our way up the Sea-to-Sky Highway Route, through Squamish to the mountains of Whistler. Then travelling back to Horseshoe Bay, we hopped on a ferry to Vancouver Island, to follow the Pacific Marine Circle Route through Sooke to Port Renfrew.
For our latest campaign we are excited to have partnered with Destination British Columbia, to showcase our new season styles against the stunning backdrop of super, natural British Columbia, Canada.
We are thankful to the First Nations, and would like to promote the “Leave No Trace” responsible tourism message. It is important to respect all areas you visit when you are travelling or on holiday, take your rubbish away, don’t disturb the wildlife or vegetation, and leave everywhere as you found it.
Thank you to the Lil’wat and Squamish people of Whistler and to the Kwakwaka’wakw, Nuu-chah-nulth, and Coast Salish peoples of Sooke and the surrounding areas.
This range brings you everything from fantastic fleece and great graphic T-Shirts, to cosy knitwear and jackets to keep out the seasonal chill.
See what we got up to when we took our team to majestic British Columbia to shoot our latest Autumn/Winter range. Our campaign; The Outsiders, is all about embracing the outdoors and not always going with the flow.Behind the Scenes
To celebrate our 30th anniversary we’ve put together a collection of our Heritage Heroes, based on your favourite styles from when it all began, including a limited edition range of our best-selling Macaroni styles.Heritage Collection