Weird Fish chooses Liz Lean PR to support its public relations strategy
Cotswold-based clothing brand Weird Fish has appointed integrated marketing consultancy Liz Lean PR (LLPR) to develop its public relations strategy and brand identity, as it embarks on an exciting period of growth, both within the UK and globally.
From creating its very first t-shirt in 1993 Weird Fish is fast becoming one of the UKs favourite lifestyle leisure brands. The company’s relaxed and easy-going styling lends that forever weekend feeling to their product ranges. Their well made, distinctive clothes are created to become instant feel-good favourites.
Weird Fish boasts 11 branded stores and more than 400 stockists, including Debenhams, Cotswold Outdoor and Blacks Leisure, in addition to 80 stockists in Europe.
Further to receiving four million pounds in funding from Santander Corporate & Commercial, the company is looking to grow retail and online sales by 60 per cent over the next three years and further develop its export business.
Liz Lean PR, which won the account following a competitive pitch, has been briefed to support the clothing brand to increase media awareness on both a regional and national scale for its website and retail outlets. LLPR will also assist in the development of the company’s social media presence.
John Stockton said: “We still see ourselves as a small company and wanted a partner who would take the same care over developing our Brand as we do. In Liz Lean PR we have the perfect partner, like minded people who act like an extension of our own company”
LLPR account manager, Beth Kendall said: "We are starting to work with Weird Fish at a really exciting and transformative period in the company’s evolution. The business is growing at an impressive rate and with this new funding is set to establish itself as one of the key brands in the UK leisurewear industry.”
For more information about Weird Fish, please visit www.weirdfish.co.uk or call 01242 539535.
Press enquiries: Beth Kendall at Liz Lean PR - Beth@lizleanpr.co.uk / 01202 701828.
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